Tag Archives: traffic

A great conversation with Mashable’s Jim Roberts on digital journalism

Very enjoyable Q&A with Jim Roberts, executive editor of Mashable, at a Canadian Journalism Foundation event Monday night. If you’ve been in digital media for awhile,  you’ve heard the points he makes.  But you can’t hear them enough.  There is so much re-learning that has to happen in this industry, it’s important to immerse yourself into […]

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By the Numbers: 2013 a year of solid growth for latimes.com

A note to the staff from Jimmy Orr, managing editor/digital January 31, 2014, 8:00 a.m. This is our annual look at the last year through the lens of metrics that we call “By the Numbers.” It’s intended to serve as a complementary note to Davan’s review of the year’s great journalism. Happily, they overlap. And the […]

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October digital note

To: The Staff From: Jimmy Orr, Managing Editor, Digital Starting this month, we are renewing our efforts to highlight digital achievements throughout the newsroom. Why are we doing this?  It’s important to show what’s connecting with our readers, where the readership is coming from, and to provide another way for departments to learn from one […]

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February, 2013 biggest traffic month ever for Los Angeles Times

Here’s the memo I wrote discussing our record traffic month in February: Breaking news, Oscars drive record traffic to latimes.com What a month. Great journalism and smart strategies for digital coverage continued in February, resulting in the biggest audience to latimes.com in the history of the site. We also recorded a 125% increase in video […]

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Paywall strategy: More frequency = more readers = more subscribers

Wanna get more subscribers?  Give readers a reason to subscribe… Not surprised at all to read the Poynter article earlier this week regarding the correlation between the amount of articles published on newspaper websites and the number of subscriptions. The study, conducted by Press+, found that the more stories you wrote, the more subscribers signed-up.  Well, […]

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Gas prices and Internet traffic — it’s all about how to measure

First time in forever I’ve seen gas prices (all three tiers) under $4.00. When people get into discussions of gas prices, someone inevitably brings up the price of gas in Europe and how our gas is “cheap.” Actually, it’s because they tax the hell out of it.  Further, its not about what our gas prices […]

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SEO is alive and well (and a tool you should use)

SEO ain’t dead.  People have been prematurely predicting its death for some time. But it ain’t dying. Mashable published a fun infographic on the SEO industry yesterday which shows the incredible interest in the industry itself.   According to their data, 9.1 million Internet users search for SEO information every month.  Break that down at […]

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Happy Independence Day (and no, it’s not a slow day online)

It’s the Fourth of July.  And the old refrain echoes across the Internet:  ”It’s a slow day.” Actually, it’s not.  There’s no such thing as a slow day.  True, many people will be barbecuing and hanging out at the beach or whatever.  But there are still millions upon millions of people going online.  Millions. The […]

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Los Angeles Times Records Huge Traffic Growth in 2011

A note to the staff from Managing Editor/Online Jimmy Orr: No better way to put it:  2011 was a remarkable year for journalism at the Los Angeles Times on the digital front. Not only did our overall readership soar by unparalleled numbers but we recorded significant growth in every major category. We’ll go through a […]

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