Tag Archives: Poynter

Paywall strategy: More frequency = more readers = more subscribers

Wanna get more subscribers?  Give readers a reason to subscribe… Not surprised at all to read the Poynter article earlier this week regarding the correlation between the amount of articles published on newspaper websites and the number of subscriptions. The study, conducted by Press+, found that the more stories you wrote, the more subscribers signed-up.  Well, […]

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The newspaper industry is staying alive, staying alive

I was at a conference in Atlanta a few years ago when a speaker told the crowd that the newspaper industry was approaching its sunset.  Further, he said that media brands would soon be irrelevant. I disagreed with the speaker on both counts.  I still do. You read the stories about the New Orleans Times […]

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