Author Archives: Jimmy Orr

A great conversation with Mashable’s Jim Roberts on digital journalism

Very enjoyable Q&A with Jim Roberts, executive editor of Mashable, at a Canadian Journalism Foundation event Monday night. If you’ve been in digital media for awhile,  you’ve heard the points he makes.  But you can’t hear them enough.  There is so much re-learning that has to happen in this industry, it’s important to immerse yourself into […]

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A reader-focused redesign: 10 good questions with the LA Times’ Jimmy Orr

[This article appeared on the American Press Institute site on May 9, 2014] The Los Angeles Times just redesigned their site with a focus on mobile and a goal of increasing reader engagement through pre-written tweets or “sharelines,” infinite scrolling, and a handful of other design specs. We talked with Jimmy Orr, managing editor of digital, […]

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By the Numbers: 2013 a year of solid growth for

A note to the staff from Jimmy Orr, managing editor/digital January 31, 2014, 8:00 a.m. This is our annual look at the last year through the lens of metrics that we call “By the Numbers.” It’s intended to serve as a complementary note to Davan’s review of the year’s great journalism. Happily, they overlap. And the […]

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October digital note

To: The Staff From: Jimmy Orr, Managing Editor, Digital Starting this month, we are renewing our efforts to highlight digital achievements throughout the newsroom. Why are we doing this?  It’s important to show what’s connecting with our readers, where the readership is coming from, and to provide another way for departments to learn from one […]

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Iron Maiden Kills it in San Bernardino

Here’s a post I wrote for the Los Angeles Times on Iron Maiden’s appearance in San Bernardino on September 13, 2013. Tens of thousands of fans gathered in San Bernardino on Friday to chant a verse from the Book of Revelations foretelling our imminent doom. A religious revival? Of sorts. Many of the attendees would […]

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February, 2013 biggest traffic month ever for Los Angeles Times

Here’s the memo I wrote discussing our record traffic month in February: Breaking news, Oscars drive record traffic to What a month. Great journalism and smart strategies for digital coverage continued in February, resulting in the biggest audience to in the history of the site. We also recorded a 125% increase in video […]

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R.I.P., Barney: How ‘Barney Cam’ made George W. Bush’s dog a Web star

This is an article I wrote for the Los Angeles Times published on February 6, 2013 “Mr. Orr, this is the White House operator.” As a White House spokesman, I received phone calls like this all the time. But this was the first time the president’s secretary had ordered me to report to the Oval Office immediately. […]

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HuffPost Live is a winner

Some people you watch more closely than others.  If they do something, based on their track record, you really pay attention.  They know something.  They’ve demonstrated an expertise.  They know something. We all know that video is booming in the digital space.  That ain’t new.  The BBC Olympic numbers only validate the boom.  Wow. But […]

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Goodbye, Blackberry

An ancient Blackberry (circa 2002).

It’s astonishing to me to see how quickly the Blackberry has become irrelevant.  Seriously irrelevant.  Like 1% of the market. Just until a few years ago, it was the mobile device to have.  I wrestled with getting rid of mine.  I finally made the switch over to an iPhone in 2010.  It was a difficult […]

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Who wants to sit on the sidelines? It’s all about competition!

Colin Cowherd hit the nail on the head this morning.  He was discussing people who talk about winning the lottery and what their responses tell you about them. People who say they would retire and travel aren’t really living, Cowherd said.  They’re just watching life go by.  If he wins, he’s buying an MLS team […]

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